ADVERTISMENT MARKETTINGAdvertising Is Just One Slice of the Marketing Pie.Marketing refers to preparing a products for the marketplaces. Any ad (no matter what format it takes) is a paid, public (meaning non-personal) announcement. Advertising is a specific step of marketing. Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.
Advertising is making your products and services known to an marketplace or audience. Advertising uses the research and data collected by marketing strategies to best communicate the brand.
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs.
In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.
Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is. The actual promotional messages are called advertisements.In this category we include business and services related to marketing, branding, advertising etc. Advertising is a communication and it must be effective, as many of target buyers rather than for a single customer. Advertising is a one part of sales promotion and so its objective is to be specific and realistic. It means to say that specific objectives should have to be set for every particular advertisement.
So it must be known target customer and special effect over those customers. It is now clear that the advertisement is to remind the worth of specific product to existing customer as well as new customer too. So the objective must be regarding the sales increment. Communication and Sales must be in the center of overall objective. Many times people donít give as much waitage to the advertising companion because of its presentation quality and message in the advertising program.
Second objective of advertising is to pass such promotional message which can retain for a long time mind of such customers for whom it is implemented. So in short, advertising objectives give the step by step guidelines to implement the advertising and sales project.
Advertising is also called impersonal salesmanship by means of which sales message is conveyed to millions of buyers through symbols or printed words for influencing the consumerís choice of goods in the market.
There are many objectives in advertisment, some are immediate, e.g. to increase the sales or to retain the market, while some ultimate, e.g. fighting out a competitor, creating a new demand, etc.
There are other types of goals alsoócalling the attention of the dealers or buyers or audience to a new showroom or a new price structure or to build morale of the sales force as if there is extensive advertisement the sales force is strengthened to mate approaches to the buyers.